Re-defining Greatness

Over the past few years, IWUHoops has noticed a growing hunger from men and women who desire to ‘trade the pursuit of me for the pursuit of 3’ in their leadership context. Trent Dailey, the President of Insurance Management Group, was one of these leaders, and he initiated an endowment to allow the coaching staff at IWUHoops to pursue a God-given dream to spark more hearts toward IAm3rd leadership. These leaders come from many spheres of influence, but share a passion to ‘re-define greatness’ by making disciples of Christ within the context they lead.


Greater Retreat

The influence of the Greater Movement has multiplied into many contexts, with one avenue being an annual retreat for college basketball coaches. Four sessions allow space for leaders and coaches to pray and strategize about how to bring these core elements of discipleship back into their own leadership context.

1. Box vs Line

“Setting those you lead on a trajectory toward the IAm3rd Life”

3. Prayer

“The most productive time you can spend as a leader”

2. The Word

“Unlocking potential through the voice of God”

4. Shared Experience

“Creating space for transformational community”


We hold firmly to the belief that if you want to be first, you first need to find a way to be third. We continue to dream big and ask God for creative ways to bring the gospel into our areas of influence. We believe he is connecting us with other kingdom minded people who we can partner with for deeper impact. What God has done over the past 18 years is amazing, but we believe he is just getting started. He continues to open up new avenues for our program to be Third, and we are asking him to grow our fearlessness to share the gospel in fresh ways to a culture that is increasingly hungry for Christ.
— Greg Tonagel

Greater Conference

Another avenue of influence from the ‘Greater Movement’ is an annual conference designed for high school coaches but that has also included leaders from other areas such as business and education. This day focuses on fresh ways to bring Christ into leadership positions in order to have a Kingdom influence even in a public setting.

1: Box vs. Line

3. Unconscious Player Meetings

5. Unconscious Players’ Panel

2. The Word-Unconscious

4. Unconscious Scouting Reports

6. Unconscious Leadership Panel

7. Unconscious Leadership


Billy Graham once said, ‘one coach will influence more people in a year than an average person will in a lifetime.’ We believe that’s true, but it does not mean that all influence is the same. It seems that far too often we hear stories of coaches who have negative influence on players. This profession needs more leaders who use their influence to lift others instead of prop themselves. The Greater Movement is fueled by a passion to catalyze leaders to leverage their influence in order for Christ to increase.
— Jeff Clark

Greater videos

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Greg Tonagel and Jeff Clark share at the Nations of Coaches Legacy Summit at the Chick-fil-A Leadership Center.

For more information about the Greater Movement, including upcoming events, please contact jeff.clark@indwes.edu